Insomniac, the world’s leading music festival and live events experience creator, in partnership with Lunchbox Packs, has launched its latest initiative as part of its ongoing commitment to safeguarding and enhancing attendees’ festival experiences. With Lunchbox Packs, Insomniac has co-developed a line of bag policy approved, built to last, exclusive anti-theft packs at a low cost. Pre-orders are available here.
Anti-Theft Line
For over three decades, Insomniac has been at the forefront of creating memorable and safe experiences for festival-goers worldwide. In effect, Insomniac has prioritized individual security by pursuing innovative solutions to address the growing concern of theft. For more than five years, Lunchbox Packs has been creating premium anti-theft packs for the festival community. This partnership reflects Insomniac’s ongoing dedication to equipping attendees with both educational tools and cost-effective, practical solutions that help prevent theft before it happens.
The collection of four anti-theft packs ranges from $25 – $69. It unites Lunchbox Packs’ expertise in secure festival gear with Insomniac’s deep insight into the needs of its audience. A dedicated online portal has also been created to provide educational resources and tips to headliners. Learn more about how to protect your experience here.
”This partnership with Lunchbox allows festival-goers and ravers to focus on the music, the moments, and creating memories, without worrying about their belongings,” said Pasquale Rotella, Founder and CEO of Insomniac.
“Together, we’re elevating festival security and providing peace of mind, ensuring everyone can fully immerse themselves in the energy and excitement of the event.”
-Pasquale Rotella
Lunchbox x Insomniac
“Lunchbox Packs started in 2018 with a simple goal: to make festivals safer and more enjoyable for the community we love. We know the struggles—lost phones, dehydration, or dealing with ever-changing bag policies”. This is what Tom Worcester, Founder and CEO of Lunchbox Packs had to say.
“Partnering with Insomniac Events as their official anti-theft pack partner is a major milestone for both our mission and our community. It’s an opportunity to keep fans’ festival experiences safe and hassle-free, with gear designed to protect those unforgettable moments…without breaking the bank.”
Tom Worcester
Those who pre-order products will have the option to pick up their packs at Escape Halloween. Escape will return to the NOS Events Center in San Bernardino, CA on Friday, October 25 and Saturday, October 26. For those that choose shipping, any order containing one of the collaboration packs will be delivered in late October.
About Insomniac
Insomniac produces some of the most innovative, immersive music festivals and events in the world. They enhance the experience with state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next-generation special effects. All in all, these events captivate the senses and inspire a unique level of fan interaction. The quality of the experience is the company’s top priority.
Founded 30 years ago, Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. The company’s premier annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival. Yearly, it attracts more than 525,000 fans over three days.
The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993. In 2013, Insomniac entered into a partnership with global entertainment company Live Nation.
About Lunchbox
Lunchbox, founded in 2018 by Tom Worcester and a team of festival attendees, is the leader in anti-theft products for live events. Trusted by over 75,000 attendees, lunchbox designs high quality anti-theft products for festivals, stadiums, arenas & concerts. These are meant to last for years. Their mission is to improve live event experiences, and their products are designed with the belief that less theft, faster security lines, and faster water lines lead to a dramatically improved attendee experience.
