Rapper Kendrick Lamar will headline the Super Bowl halftime show in New Orleans! The NFL’s announcement highlights Lamar’s status as one of the most influential figures in contemporary music. At 37, Lamar has established an impressive legacy with 17 Grammy Awards, 29 BET Awards, and a Pulitzer Prize for Music in 2018.
The rapper’s impact on the music scene is underscored by his recent single, “Not Like Us,” which, with its bold diss aimed at Drake. Not only did it top the Billboard Hot 100 but it also became the fastest rap song to achieve 700 million streams on Spotify.
Despite not releasing new music since 2022’s critically acclaimed “Mr. Morale and the Big Steppers,” Lamar remains a significant cultural figure. His earlier work, particularly the 2012 album “Good Kid, M.A.A.D. City,” has left an indelible mark, achieving triple platinum status and solidifying his place in hip-hop history.
This appearance follows his memorable performance at the 2022 Super Bowl in Los Angeles, where he joined other hip-hop legends in a West Coast-themed show.
“Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one.” Lamar said in a press statement. Lamar will follow in the footsteps of Rihanna, who performed last year. Kaskade stepped in at this year’s Super Bowl as its in-game DJs, replacing Tiësto, who had to had to withdraw last minute.