In collaboration alongside Swedish audiovisual artist and designer Love Hultén, the Way Out West Festival had just introduced a unique ‘IVF stage’. This stage is unique in which the attendees are sperm and eggs at the Eliva IVF clinic in Stockholm. The official name of this stage from the Way Out West Festival is the ‘Future Fan Stage’ and according to an article from MusicTech, the festival organizers stated, “To stay relevant, new fans are crucial. New generations of fans are vital for keeping both artists and music festivals alive and kicking”. The official website of the festival then added, “This year, we’ve added an additional stage to help create future fans of great music by ‘injecting’ live recordings by the headlining artists into their DNA at the earliest stage possible – before they even develop into fetuses”.
It’s basically an innovative way to inspire a new generation of music fans to enjoy the same tunes that those that came before them have loved in years past. Someday, the future human beings that will arrive on this planet will get to experience the same tunes that they enjoyed before their bodies fully formed, at a live music festival stage.
The Way Out West Festival’s ‘Future Fan Stage’ also has research data to back up its mission
The Way Out West Festival, which also bases itself in Sweden, launching the ‘Future Fan Stage’ at the Eliva IVF clinic has research data to back up its mission as well. According to Spanish scientific research institution Institut Marquès, musical vibrations increase the fertilization cycles of IVF cycles by 5%. The scientific researchers at the institution then analyzed 985 in-vitro fertilised eggs from 114 patients. The researchers then randomly divided the eggs into two groups. Afterwards, the researchers then cultured the eggs in two different incubators: one provided with a loudspeaker system and the other in a conventional incubator. Later, the results show that those grown with music had statistically higher fertilization rate, increased by 4.8%.
Notable artists who will provide musical enjoyment for the next generation of festival goers
Some of the notable artists who provide musical enjoyment for the next generation of music fans include the likes of Fred again.., Chase & Status, Peggy Gou, and many more. To provide further clarification, the music from these stars will be provided in the form of live recordings.
