After an almost two-year-long hiatus, Your EDM mysteriously started posting on Instagram again this week. They picked up right where they left off with coverage of festival lineups and EDM news. Yesterday, however, they posted a message from Matt Meadow, the “previous owner and editor in chief of Your EDM,” explaining a significant change for the EDM media outlet.
In the post, Meadow explained that the company is being sold to PLAYY., a UK based music PR company with over 20 years in the music industry. According to Meadow, PLAYY. is fully capable of continuing Your EDM’s legacy, as they have already worked alongside some of the most well-known artists in EDM, like Flux Pavilion, Steve Aoki, and Zedd.
Meadow also reflected on the last 12 years of Your EDM, taking pride in delivering the “fastest news and most in-depth reviews on thousands of new artists,” as well as coverage on thousands of artists, and working with respected brands like Insomniac, Coachella, Ultra Music Festival, OWSLA, Dirtybird, A State Of Trance, DIM MAK, and more.
Meadow himself wrote over 11,000 articles during his tenure as editorial lead, while leading a team that wrote 15,000 more. He reflects back on pivotal EDM moments, including “when RL Grime retired Clockwork at HARD Summer Music Festival,” and “when Destroid got back together at the first Lost Lands,” and “when Daft Punk broke up.” While the EDM community will forever be a part of him, he feels ready to hand over the reins to PLAYY.
“I believe that PLAYY. will do right by Your EDM’s followers and continue to provide insightful, up-to-date news, reviews, and more to everyone. I wish you all the best and thank you for the 10 years you allowed me to steer this ship.”
-Matt Meadow
About PLAYY.
According to the company’s website, PLAYY. is a UK-based music PR company with over 20 years of experience in the industry. They work with both emerging talent, as well as world-renowned artists to spread their brand across influential music and media outlets across numerous countries worldwide. PLAYY. has also hosted hundreds of events, “booking thousands of artists and selling hundreds of thousands of tickets since opening its doors in 2008.” They have worked with artists like Agents of Time, Ed Sheeran, Doctor P, Dillon Francis, Flux Pavilion, Franz Ferdinand, Maya Jane Coles, Pendulum, Porter Robinson, Zedd, and many, many more.
