Meta Announces Feature to Allow Users to Reset Instagram Algorithm

Algorithms define contemporary times of the internet. A user’s feed is categorically sorted by the application’s AI. This is once he/she boots up Instagram. This is strategically based on a user’s past activity to keep him/her engrossed as long as possible. Showing random posts would not have an impact on an user. The key is to hold the user’s curiosity to flame social media addiction.

An accidental share or a harmless ‘like’ on something that is of relatively little or equivalent to no interest can jig up the algorithm inaccurately. A user’s feed might be flooded with the flawed algorithm now taking charged based on that previous activity. This was an activity that was intended to be passing or short-term. One option in the past to overcome this would either be telling Instagram of a user’s preference not to see these unrelatable posts. The second is to start with a new account altogether. Not anymore, as Instagram is going to let you reset your algorithm, as per Meta.

On Tuesday, Meta announced these changes. They are currently testing a user’s ability to reset their “recommendations” (read algorithms). Upon clearance, posts on one’s Explore page, Reels tab, and main feed will likely consist of more relatable and relevant content as compared previously. It will also eliminate the likelihood to miss out on content that might have been of importance and suitability to a user.

Resetting your Instagram algorithm

Upon rolling out the option from a user’s end, it can be located in Instagram settings. The path is as follows :


Opening the app – Go to profile – Tap on the hamburger or three lines menu in the top right – Content preferences by scrolling down under ‘What You See’ – Tap the new Reset suggested content option

Instagram will warn a user that this reset is irreversible. It will also recommend to unfollow certain accounts in place of resetting the ‘recommendations’ altogether. An user who has made up his/her mind to reset can proceed to select the Reset suggested content option and hit the option again on the resultant pop-up.

An alert will confirm the reset with normalcy being restored by returning to the main feed.