As the year draws to a close, the highly anticipated Spotify Wrapped 2024 is on its way! Every December, Spotify users eagerly await this feature to recap their listening habits and memorable music moments. If you’re a listener or artist, here’s what you need to know to get the most out of this year’s Wrapped experience.
For listeners, Wrapped delivers a personalized summary of your top songs, artists, genres, and playlists from the past year. In 2024, over 225 million Spotify users engaged with Wrapped content, marking a significant 40% engagement increase compared to 2023. Wrapped has become more popular each year. This has occurred as users enjoy reliving their audio highlights and seeing how their tastes compare to others.
Artists: Here’s How to Prepare for Wrapped 2024
Spotify Wrapped offers artists a great chance to strengthen connections with their fans. To be “Wrapped-ready,” Spotify encourages artists to upload a short video clip by November 15. This clip should be under 30 seconds, vertical (similar to TikTok), and free of music, lyrics, explicit language, logos, or graphics.
Spotify says, “Speak directly to the fans who’ve had you on repeat all year. Record an under-30-second clip for the chance to be featured in Wrapped data stories and a special video feed for your top fans”. After Wrapped, Spotify will feature these clips across profiles, the Now Playing screen, Release Pages, and the Home tab, helping artists stay connected with fans even after the Wrapped period.
When Will Spotify Wrapped 2024 Drop?
While Spotify hasn’t confirmed a release date, previous Wrapped releases give a clue. Wrapped started in 2016, dropping each December, and Spotify has gradually moved the release earlier. In 2018, Wrapped arrived on December 6, then on December 5 in 2019, December 1 in 2020 and 2021, and November 30 in the last two years. This trend makes November 30 a strong contender for Wrapped 2024’s release date.
Ready for Wrapped? Here’s What to Expect
Spotify tracks Wrapped data from January 1 to October 31, so make the most of these last few days to shape your 2024 summary. Listen to favorite songs and artists or discover new music you want to include in your recap.
Whether you’re an artist ready to connect with fans or a listener anticipating your stats, Wrapped 2024 promises another exciting, high-engagement experience. So hit play, and get ready—November 30 will be here before you know it! For more information, check out Spotify’s official Spotify Wrapped website, here.
[H/T] – Digital Music News
