Insomniac has always been synonymous with bringing larger-than-life experiences to Dance music fans. From their flagship Electric Daisy Carnival (EDC) to Nocturnal Wonderland, they have dominated the U.S. scene for decades. Now, Insomniac Europe is poised to take things to the next level, with two of the most iconic European events — Amsterdam Music Festival (AMF) and A State of Trance (ASOT)— set to expand under their umbrella.
A Big Move with ALDA: The 50% Acquisition
Back in 2018, Insomniac made a bold move that signaled its intentions for global domination when they acquired 50% of ALDA, a leading European dance music event production company based in Amsterdam. ALDA, known for producing some of Europe’s most celebrated events like AMF and ASOT, had already established itself as a key player in the international Dance music scene. By joining forces, Insomniac and ALDA created a powerhouse capable of pushing the boundaries of dance music experiences even further.
This partnership was seen as a natural progression for both companies, with Insomniac Founder and CEO Pasquale Rotella stating, “By aligning our businesses, we can bring the world-class experiences that both Insomniac and ALDA are known for to the U.S. and exciting new places around the world”. Allan Hardenberg, ALDA’s co-founder, echoed this sentiment, calling the partnership a thrilling new chapter for both brands.
AMF and ASOT: European Dance Titans
With Insomniac Europe now officially in the picture, two major festivals will be at the forefront: AMF and ASOT. AMF, held annually in Amsterdam, is the largest indoor Dance music festival in the Netherlands, drawing thousands of fans for an unforgettable experience. A State of Trance (ASOT), the world’s leading Trance event founded by Armin van Buuren, has built a legacy of delivering euphoric, high-energy performances. These events, under Insomniac’s influence, will continue to grow, potentially expanding into new territories and offering even more immersive fan experiences.
What’s Next for Insomniac Europe?
While details on the full scope of Insomniac Europe remain under wraps, their launch is an exciting step for fans across the continent. Insomniac’s impressive track record of producing over 2,000 events worldwide, including EDC in Japan, Mexico, and China, suggests that Europe is in for something truly special. Stay tuned for more announcements as Insomniac Europe prepares to shake up the festival scene.