True Entertainment Events, one of Southern California’s most respected underground dance music purveyors, has just launched its own management division, True Management.
True Entertainment Events has spent the last decade growing its annual, grassroots camping festival Off The Grid Campout from a 50-person desert renegade to a 1200-person, four-day festival that programs 76+ nonstop hours of house, techno, drum n’ bass and more. Now, the company is ready to extrapolate from their years of experience building fervent, community-oriented audiences and translate that skillset to artist development, where they’ll separate themselves from the pack through a “no-ego” approach.
That uniquely collaborative approach is being spearheaded by company founder Mikey Made, the DJ/producer/event impresario who has spent his career cultivating DIY spaces in Southern California’s underground scene.
Musically, True Management will specialize in hybrid DJ/live acts from across genres such as house, techno, and bass. Philosophically, Mikey Made wants to offer an alternative to the industry’s exploitative, aloof management companies and agencies, and act as a conduit for artists to find their perfect team members – an approach that emphasizes long-term industry success without sacrificing happiness or ethics.
In tandem with their company launch, True Management has named melodic techno prodigy Robot Sunrise (the solo project of producer/multi-instrumentalist Danny Klein) as the company’s first client. A long-time ringleader of LA’s house and techno scene, Robot Sunrise previously made waves as half of electronic duo Dreamfreak, where he released multiple tracks through legendary dance record label Astralwerks. He’s also co-written and performed with GRAMMY-winning artist / G.O.O.D. Music-affiliate Really Doe, as well as co-written for GRAMMY-nominated act Télépopmusik.
Robot Sunrise is the perfect artist to kick off this new era of True Management: as an innovative producer, DJ and live instrumentalist with a charitable mission (Robot Sunrise will donate a portion of his music proceeds to Human Rights Foundation), Robot Sunrise embodies the core principles of True Management. Robot Sunrise has also known Mikey Made for years, and played multiple iterations of Off The Grid Campout, Off the Grid Hotel, and the recent Off the Grid stage at Mexico City’s Atmosphere Festival, giving their newly-minted joint effort additional creative synergy.
Today, in his first release as part of the True Management family, Robot Sunrise unveils ‘London Public WiFi (Robbie Rivera Remix)‘ under SPIN Records/Greater Than Distribution – wherein legendary house maestro Robbie Rivera brilliantly reworks the original single, which has amassed more than 80,000 Spotify streams since dropping last year.
Serving as SPIN Records’ first-ever release, ‘London Public WiFi (Robbie Rivera Remix)‘ marks the second collaboration of 2024 between Robot Sunrise and the UK chart-topping Rivera, following ‘A New Start (Robbie Rivera Remix)‘. However, the two producers have spent years establishing a close creative partnership (Dreamfreak, with band-mate doll machine, collaborated with Rivera on tracks such as ‘The Stars‘ and ‘One‘), a fact made evident on this new remix. With its seamless blending of Robot Sunrise’s cinematic techno stylings alongside Rivera’s signature instrumental bounce, ‘London Public Wifi (Robbie Rivera Remix)‘ is a spellbinding showcase of two artists at the peak of their songwriting powers.
“Robot Sunrise is making waves in the culture of melodic techno music. From the preview performance we saw at SXSW 2024 cementing his place as one to watch, to now becoming the first release on SPIN Records, Greater Than is excited to rise to the occasion and help set the stage for Robot Sunrise’s bright future“
-Paula Moore and Randy Jackson, Co-CEO’s of Greater Than Distribution
Kicking off with immersive analog synth sound design and robotic vocals, ‘London Public WiFi (Robbie Rivera Remix)‘ builds with a triumphant mix of orchestral brass elements, spacious piano tones, and extra-terrestrial synth layering before easing into a groovy club beat. Imbuing the original’s sci-fi atmosphere with infectious techno rhythms and a glorious sense of scale, Robbie Rivera crafts an update that expands on the original’s sonic mission statement without sacrificing the track’s initial creative spirit.
Listeners can catch Robot Sunrise play out ‘London Public WiFi (Robbie Rivera Remix)‘ on his upcoming tour dates.
Robot Sunrise tour dates
9/27/24: Austin, TX – Off The Grid Campout Austin
10/11/24: Apple Valley, CA – Off The Grid Campout SoCal
11/9/24: Los Angeles, CA – The Robot Sunrise Experience
