Amidst the buzz surrounding Anyma‘s solo success, his creative genius has caught the attention of some of the names in the music industry. Recently, fans in São Paulo, Brazil were in for a treat as The Weeknd took the stage for his first performance of 2024. With the upcoming release of his album, Hurry Up Tomorrow, The Weeknd’s live show was a spectacle to behold, thanks to the incredible visuals crafted by Anyma. The performance was not just a local affair, as it was also broadcast worldwide on YouTube, allowing fans everywhere to witness the magic of The Weeknd’s live show.
Despite his busy schedule and commitments with Tale Of Us, Anyma took on the role of Co-Creative Director for The Weeknd, showcasing his passion for pushing creative boundaries. Collaborating with Alexander Wessely and lead CGI Alessio De Vecchi, Anyma and his team delivered a visual extravaganza that left audiences in awe. The partnership between Anyma and The Weeknd promises to set new standards in live performances and visual storytelling, elevating the concert experience to new heights.
The Vision Behind the Show
When The Weeknd and his team approached Anyma to work on his live show, they had a clear vision in mind. They wanted to create an immersive experience that would transport the audience into a different world, one that complemented The Weeknd’s music and lyrics. Anyma, known for his ability to blend stunning visuals with music seamlessly, was the perfect choice to bring this vision to life.
Together with Alexander Wessely and lead CGI Alessio De Vecchi, Anyma delved deep into the themes of The Weeknd’s upcoming album, Hurry Up Tomorrow. They wanted the visuals to reflect the emotions and stories behind the music, creating a multi-sensory experience for the audience. Through countless brainstorming sessions and creative experiments, they honed in on a concept that would set the stage on fire – both literally and figuratively.
From intricate CGI animations to larger-than-life projections, every detail of the show was meticulously planned and executed. Anyma’s keen eye for aesthetics and storytelling shone through in every frame, creating a cohesive and visually stunning experience that left the audience in awe.