As Amsterdam Dance Event (ADE) 2024 draws near, Verknipt is gearing up to make an indelible mark on the global hard techno scene. Known for pushing the boundaries of electronic music, Verknipt is not just bringing the heat with two monumental shows but is also elevating the conversation with exclusive panels featuring industry heavyweights like Sara Landry and Indira Paganotto. This year, Verknipt is more than just a party—it’s a statement.
Unleashing the Hard Techno Fury at ADE
Verknipt’s reputation for creating immersive, high-energy events is unmatched, and this year’s ADE is set to be their biggest statement yet. The first of their two massive shows will take place on October 18th at TAETS Zaandam, a venue known for its raw, industrial vibe—perfect for the pounding beats of hard techno. The second show will close out ADE on October 20th at the iconic AFAS Live. With a combined audience of 13,000 ravers expected, these events promise to be the pinnacle of ADE’s hard techno offerings.
The lineup is a testament to Verknipt’s influence, featuring hard-hitting performances from global sensations like Shlømo, 6ejou, Fantasm, and Azyr. Each of these artists is known for their ability to transform a crowd, and together, they will create an experience that’s nothing short of legendary. With Verknipt’s signature combination of world-class production, cutting-edge visuals, and that unmistakable underground atmosphere, these shows are destined to be the highlight of the week for hard techno enthusiasts from around the world.
Fireside Chats and Panels: Where Industry Meets Innovation
Beyond the music, Verknipt is also taking the stage in a different way at ADE 2024—through thought leadership. On October 16th, the intimate setting of Felix Meritis will host a fireside chat featuring Verknipt’s General Manager, Michelle Verhoef, and the unstoppable DJ and producer Sara Landry. Known for her relentless energy and innovative approach to hard techno, Landry will share her journey, shedding light on what it takes to thrive in this high-octane industry. This conversation will dive deep into the origins and future of hard techno, offering invaluable insights from both the artist and event perspectives.
But the conversation doesn’t stop there. On October 17th, Verknipt will present a panel discussion titled ‘From Niche to Next Level,’ aimed at uncovering the strategies that have catapulted hard techno from an underground niche to a global phenomenon. Verknipt Co-Founder Reza Fathi, alongside Indira Paganotto—DJ, producer, and label owner—and Ilja Reiman of Multigroove, will lead the discussion. Together, they’ll explore how to spot and nurture emerging trends in the electronic music scene, turning them into the next big wave.
Verknipt: More Than a Brand, a Movement
Lastly, Verknipt isn’t just hosting events; it’s crafting experiences and shaping the future of hard techno. Furthermore, Verknipt is solidifying its role as a pioneer in the electronic music world by blending immersive live shows with thought-provoking industry discussions. Whether you’re on the dance floor or in the panel room, Verknipt at ADE 2024 is set to offer something truly special for both fans and industry insiders alike.
For those ready to dive deep into the hard techno movement, Verknipt’s presence at ADE 2024 is a can’t-miss experience. In conclusion, whether you’re looking to lose yourself in the music or gain invaluable insights into the industry, Verknipt is leading the charge and setting the standard for what’s next.
Panel & Show Information:
VERKNIPT x Sara Landry Fireside Chat
Date: 16 October 2024
Venue: Felix Meritis
Time: 13:30 to 14:15
VERKNIPT x ADE Panel
Date: 17 October 2024
Venue: Felix Meritis
Time: 11:15 to 12:00
VERKNIPT x TAETS Zaandam
Date: 18th October 2024
Venue: TAETS Zaandam
More info here
VERKNIPT x AFAS Live
Date: 20th October 2024
Venue: AFAS Live
More info here
About Verknipt
Established in 2012 in the Netherlands, Verknipt has spent over a decade cultivating its reputation in the dance music industry. Initially focusing on techno and house music, Verknipt later evolved into a trailblazer in the hard techno events space. By embracing a new sound and employing an exceptional social media strategy, Verknipt swiftly ascended to the forefront of one of the industry’s fastest-growing genres.
Since 2020, Verknipt has witnessed a consistent increase in visitor numbers, reaching an impressive peak of 155.000 in 2023, with expectations of nearly doubling in 2024. The organization has hosted numerous events in its native Netherlands and beyond, including flagship events such as Verknipt Festival and Verknipt AFAS as well as 5 monumental events during Amsterdam Dance Event, drawing in 20.000 visitors. Verknipt ArenA is now added to the list, marking the world’s largest hard techno event to date with 40.000 visitors.
In alignment with its exponential growth, Verknipt is expanding its footprint internationally, venturing into countries such as Spain, Colombia, Germany, Poland, and Hungary, among others. Verknipt’s global impact is another testament to the movement the organization has managed to create. In under four years, Verknipt has managed to expand across borders and even continents, reaching tens of thousands of international fans.
About Amsterdam Dance Event
The Amsterdam Dance Event (ADE), an initiative of Buma, has grown into the world’s largest and most influential club-based festival and conference for electronic music. The event continues to grow and develop each year, featuring over 2,500 artists and 600 speakers in almost 200 venues. The five-day event attracts visitors from over 146 countries and features every conceivable aspect of electronic music culture, with dedicated conference programming, an extensive Arts & Culture programme, live music and DJ/artist performances, all spread across the city of Amsterdam.