Spotify just upped the personalization game with the launch of their first-ever Spanish-speaking AI DJ, “Livi.” This exciting development builds upon the success of the original English-speaking AI DJ, “X,” offering a more tailored experience for Spanish music fans.
Just like “X,” whose voice is based on a real Spotify employee, “Livi” brings music discovery to life with a friendly and realistic voice. Olivia “Livi” Quiroz Roa, a senior music editor at Spotify based in Mexico City, lends her voice to “Livi,” ensuring an authentic connection with Spanish-speaking users. For Spotify, the AI DJ is more than just a tech gimmick. It’s a powerful tool that has demonstrably increased music consumption on the platform. Spotify’s data shows that DJ users are avid listeners, and the feature’s popularity has skyrocketed with over 200% growth in the past year.
The AI DJ is built using a combination of technologies from OpenAI and Sonantic, an AI voice platform Spotify acquired in 2022. Similar to “X,” “Livi” leverages AI to seamlessly introduce personalized song selections and commentary. Spotify found the perfect voice for “Livi” through an extensive casting process. Listeners overwhelmingly reported that “Livi’s” voice felt relatable, like getting music recommendations from a friend. This focus on a conversational approach creates a more engaging listening experience.
