Resident Advisor (RA) and SoundCloud announce a groundbreaking partnership aimed at enhancing the connection between artists and fans both digitally and physically. This strategic collaboration promises to revolutionize how music is discovered and experienced.
Resident Advisor, the foremost platform for electronic music events, and SoundCloud, the global hub for artists and fans, are set to intertwine their profiles, bringing a host of new features that will benefit the entire music community. This partnership is not just a short-term collaboration but the beginning of a long-term commitment to foster deeper connections within the scene.
Simon Kempner, Chief Operating Officer at Resident Advisor, emphasized the technical innovation behind the partnership, stating, “The integration of Resident Advisor’s events API with SoundCloud’s platform opens up exciting possibilities for the electronic music community. By seamlessly connecting event information across platforms, we’re empowering promoters, club owners, artists, DJs, labels, and fans through increased visibility and engagement.”
Devi Mahadevia, Senior Vice President of Strategy & Growth at SoundCloud, added, “This marks an exciting moment for SoundCloud as we open up the electronic music event space to our users. Club culture is the lifeblood of electronic music and by integrating Resident Advisor’s events onto our platform, we’re further enriching the music discovery journey for our listening community.”
Key Features of the Partnership
One of the most exciting aspects of this partnership is the event integration. SoundCloud artists who also have a Resident Advisor profile will now see their upcoming three events automatically displayed on their SoundCloud page. This integration ensures that fans can easily find and purchase tickets for their favorite artists’ shows directly through SoundCloud, streamlining the event discovery process.
In addition, Resident Advisor event pages will now feature an embeddable SoundCloud player. This means users can listen to mixes and tracks by the DJs on the lineup, both before purchasing tickets and after the event, enhancing the overall experience. As part of the partnership, Resident Advisor will curate a diverse playlist on SoundCloud that spans various genres and subgenres of electronic music. Additionally, co-branded editorial content will highlight rising stars, providing a platform for new talent to gain visibility and connect with a broader audience.
To maximize the benefits of this partnership, artists are encouraged to keep their Resident Advisor profiles updated with media and event information and link their RA accounts to their SoundCloud artist pages. Detailed guidance on creating, claiming, or linking an artist profile is available on Resident Advisor’s FAQ page.