The renowned electronic music duo Disclosure joined forces with music tech company Bronze to embark on an extraordinary experiment. Together, they set out to push the boundaries of artistic expression, utilizing the power of artificial intelligence (AI) to produce a thousand unique spins of their hit release, ‘Simply Won’t Do It’.
This collaboration was not about replacing human creativity with AI, but rather using the technology as a tool to enhance and expand their artistic vision. Disclosure ensured that the AI model was guided by their direct influence, infusing their signature style and musical expertise into each track. The result? A remarkable collection of one-of-a-kind compositions that showcase the undeniable synergy between human artistry and technological innovation.
Music has the incredible ability to evoke emotions and transport us to different worlds. But what if we could not only hear the music but also see it? This is precisely what the Berlin art collective Grotesk Group set out to achieve. After Disclosure and Bronze crafted each unique spin of ‘Simply Won’t Do It’, Grotesk Group took on the task of rendering the tracks into stunning 3D artwork.
Just as each composition was one-of-a-kind, so too were the visual representations of the music. Grotesk Group meticulously crafted individual 3D artworks for each track, capturing the essence of Disclosure’s signature style and the unique qualities of each variation. These visual representations became a visual fingerprint, a tangible manifestation of the music that encapsulated its individuality and artistic expression.
The collaboration between Disclosure, Bronze, and Grotesk Group exemplifies the fusion of art and technology. It demonstrates how music can transcend its auditory nature and become a multi-sensory experience. The visual representations of the tracks added an additional layer of depth and immersion to the already captivating music, further blurring the boundaries between different artistic mediums
