Techno enthusiasts have reason to celebrate as Adam Beyer, the legendary DJ and producer, has announced an exciting new venture for his influential label, Drumcode. For the first time in its 27-year history, Drumcode will be hosting a pop-up store during the Amsterdam Dance Event (ADE), allowing fans to immerse themselves in the history of this iconic label. This two-day event, called ‘Drumcode Centraal,’ promises to be an unforgettable experience, featuring an audiovisual exhibit showcasing the label’s rich back catalog. Additionally, fans will be treated to in-store sets from some of the biggest names in techno, streamed live by Beatport across various platforms. Let’s dive into the details of this groundbreaking event and what it means for the techno community.
The ‘Drumcode Central’ pop-up store will take place on Wednesday 18th and Thursday 19th October, from 12pm to 8pm. It will feature a range of immersive experiences, including an audiovisual exhibit that delves into the rich history of the label. Presented by TP Vision, the exhibit will showcase the iconic releases, artists, and moments that have defined Drumcode over the past 27 years. With the help of Philips Ambilight TV, fans will be able to dive deep into the sounds and visuals that have shaped the techno landscape.
‘Drumcode Centraal’ pop-up store
When: 18-19 October, 2023
Where: Bonne, Warmoesstraat 67 (10 mins walk from Amsterdam Centraal station)
Times: 12-8pm
Immersive Experiences at Drumcode Central
At the ‘Drumcode Central’ pop-up store, attendees will have the opportunity to immerse themselves in the world of Drumcode like never before. The audiovisual exhibit, presented by TP Vision, will be the main attraction, offering fans a chance to explore the label’s rich back catalogue. The exhibit will feature interactive displays, rare memorabilia, and behind-the-scenes footage, providing a comprehensive overview of Drumcode’s journey and its impact on the techno genre.
Furthermore, the pop-up store will also host live in-store sets by some of the biggest names in the Drumcode roster. Artists like Adam Beyer, Joris Voorn, Layton Giordani, Chelina Manuhutu, Bart Skils, Marco Faraone, Marie Vaunt, Space 92, Township Rebellion, and more will showcase their talent using the latest Pioneer DJ technology. These sets will be streamed live by Beatport and can be enjoyed on their Youtube, Twitch, and Facebook platforms.
The Significance of Drumcode’s First Pop-up Store
The announcement of Drumcode’s first-ever pop-up store marks a significant milestone for the label and the techno community as a whole. With a history spanning 27 years, Drumcode has played an instrumental role in shaping the techno sound and pushing the boundaries of electronic music. The label’s commitment to quality and its unwavering dedication to fostering new talent have made it a powerhouse in the industry.
By opening a pop-up store during ADE, Drumcode is taking its commitment to the next level, offering fans a chance to engage with the label and its artists in a more personal and intimate way. The audiovisual exhibit provides a glimpse into the label’s past, present, and future, showcasing the evolution of the techno genre and the artists who have contributed to its growth. It is a celebration of the label’s legacy and a testament to its continued relevance in the electronic music scene.
Moreover, the live in-store sets by Drumcode artists serve as a reminder of the label’s commitment to pushing boundaries and championing innovation. By utilizing the latest Pioneer DJ technology, the artists will showcase the cutting-edge sound that has become synonymous with Drumcode. These sets will not only entertain and captivate the audience but also inspire the next generation of techno producers and DJs.
ADE and the Future of Techno
Amsterdam Dance Event has always been a platform for showcasing the best of electronic music. It is a place where artists, industry professionals, and fans come together to exchange ideas, discover new talent, and celebrate the power of music. The ‘Drumcode Central’ pop-up store is an embodiment of this spirit, providing a space for fans to immerse themselves in the world of techno and connect with the artists who have shaped the genre.
As we look to the future, ADE and events like the ‘Drumcode Central’ pop-up store play a crucial role in shaping the trajectory of electronic music. They provide a platform for emerging artists to showcase their talent, collaborate with industry leaders, and gain exposure to a global audience. The immersive experiences offered by the pop-up store inspire and educate, ensuring that the techno genre continues to evolve and thrive.
The announcement of Adam Beyer’s ‘Drumcode Central’ pop-up store at ADE 2023 is a momentous occasion for fans of techno music. The audiovisual exhibit and live in-store sets offer a unique and immersive experience that celebrates the rich history of Drumcode and its influence on the genre. This pop-up store is not just a celebration of the label’s past achievements, but also a testament to its continued relevance and commitment to pushing boundaries in the ever-evolving world of electronic music. ADE and events like the ‘Drumcode Central’ pop-up store play a vital role in shaping the future of techno, inspiring and nurturing the next generation of artists and fans alike.
Schedule
Time Wednesday
1200-1300 Olympe
1300-1400 Township Rebellion
1400-1500 Melanie Ribbe
1500-1600 Oscar L
1600-1700 Wehbba
1700-1800 Bart Skils b2b Competition Winner
1800-1900 Space 92
1900-2000 Joris Voorn
Time Thursday
1200-1300 8Kays
1300-1400 Marie Vaunt
1400-1500 Adam Beyer
1500-1600 Chelina Manuhutu
1600-1700 Layton Giordani
1700-1800 Mha Iri
1800-1900 Teenage Mutants
1900-2000 Marco Faraone