Live Nation gave a “best practices” document to artists and their teams for its events, confirming the news. Touring artists will be able to set their own COVID-19 entry protocols at shows. In other words, artists are going to decide whether or not they would require audiences to be vaccinated, to present a negative test, or both. These practices will be effective as soon as October 4th. The document was signed by Live Nation CEO Michael Rapino.
However, staff working in the U.S. must be vaccinated to enter Live Nation’s events, venues, and offices. Obviously, these practices have been tested before. “We believe this is a great model”, said Michael Rapino. “We have already implemented this successfully at many major shows including Lollapalooza”.
Live Nation said it hopes these practices will encourage more attendees to get vaccinated. The company also hopes that more organizers like them will adopt this model in the future.
For the moment, Live Nation is doing everything it can to ensure the full return of live music. As a matter of fact, they introduced $20 tickets for almost 1,000 shows. CEO Michael Rapino is very hopeful for the future of the industry. Here is what he had to say in the document.
“Our business and our industry is about uniting people and vaccines are one of the greatest tools for making sure that everyone can continue to enjoy live music together. We’ve gone through a lot this past year and it’s remarkable to see how far we’ve come”
Stay tuned for more news !