Monster Energy announced their first college music festival of the year named Up & Up. The format includes a contest between 50 schools and colleges which will end with 8 final locations.
This original proposal by Monster Energy will end in a college festival, and the final locations will be decided by online competition. Besides, Monster Energy Up & Up Spring Madness Festival will let the fans bring some of the best artists of the scene to their city.
When the online contest ends, eight winning colleges will get to host a private event. These events will obviously be covid-compliant parties with interesting artists. Amongst the available headliners, winner colleges will be able to pick from Oliver Heldens, Kaskade, Tchami, or Subtronics. On top of that, some of the USA’s best college talent will take place in this series of events.
The three-day competition will run March 10 – 13, with colleges facing off to gather the most RSVPs to win. Yappa will be the official voting partner for the contest, which will take place on the Up & Up website and give fans a cool, fun way to participate. The eight winning schools will produce their own “Spring Madness” festival featuring a headliner, a handpicked lineup of student performers, contests, giveaways, and online meet & greets.
Monster Energy
Monster Energy Up & Up Offers The opportunity to Build a Festival From Zero
On top of the headliner, winning schools will be able to design the festival from scratch. Obviously, it must follow safety guidelines, but the rest will be chosen by the winner. Besides, tickets to all of the shows will be free, but only available to winning schools.
Monster Energy Up & Up Festival is not new to organizing events. Their particular outlook on crowdsourced festivals has been a huge success on campuses for a good few years now. Previous headliners have included Cash Cash, Alan Walker, and Slushii.
“We’re excited to continue our tradition of bringing unique and meaningful experiences to college students. Since it debuted in 2016, the Monster Energy Up & Up Festival brand continues to grow — even through these times — largely in part to our passionate community of student ambassadors.”
Steven Ferraro, Co-founder of the festival
