The coronavirus pandemic has been the cause of countless canceled and postponed events. Many of us are anxiously waiting for 2020 to come to an end, hoping that we’ll all be in a better place a year from now. Unfortunately, NAMM 2021 officially canceled their show due to COVID-19. The organizers rescheduled the event for the second week of January, but COVID-19 remains to be a threat.
“Believe in Music week will be a critical step for our industry to help us prepare for the new year and new opportunities.”
Based in Anaheim, California, NAMM has consistently held an organized show since 1976. The gathering showcases new products in the music industry and allows professionals to network amongst one another. Thousands of NAMM members look forward to the in-person event every year, but an alternative is already in motion. Like many of the digital events we’ve recently seen, the canceled NAMM gathering will be replaced by Believe in Music.
Believe in Music is a weeklong event that will allow attendees to have the full NAMM experience. NAMM President and CEO Joe Lamond said that Believe in Music will offer a “robust marketplace of products”, along with networking for buyers and sellers. Attendees will be able to communicate through video from anywhere around the world. It’s obvious that Lamond is working to have this digital event function at the highest quality possible.
All in all, it’s a bit concerning to think that more events in 2021 could see the same fate. Nonetheless, more information on the digital event can be found here.