Partying as hard as possible can be considered a recurring theme within the realm of dance music events. So, it’s nice to see companies take a responsible approach to partaking in such behaviors. This is especially true when we consider how substance abuse still seems to be something that plagues artists at the pinnacle of the industry. Gnista Spirits is taking a new approach to this issue with its latest marketing scheme: they want to pay you to party sober.
Although the openings do have a limit of two people, the overall idea is very intriguing. Thus, one lucky duo can score a glorious night out in Stockholm, Sweden.
This all begs the question: what is Gnista all about? Clearing that up can be done with a quick perusal of their website. What emerges is a clear attempt at changing people’s attitudes toward drinking and partying. In brief, they’re basically taking alcohol out of the equation completely with their version of spirits sans liquor.
“Through a journey of ancient spirit making techniques, modern gastronomy and state-of-the-art technology, the world’s first non-alcoholic spirit that truly resembles a fine spirit saw the light of day.”
Where do you fit in to this equation? Simply put, Gnista wants to see how well their products fare beyond the doors of their labs. In order to get a good sense of how their drinks stand up to the competition, they need some real-time trial runs. With this in mind, their “Get Paid To Party” campaign offers an all expenses paid trip to Stockholm. The hope here is to get some valuable intel on whether not drinking is truly a vibe killer.
Prepare to get down on some of these mocktails from Gnista Spirits! Check out their website to see how you can be a part of the fun.