Facebook announced last week a new update coming to Facebook developers: Facebook Pages, which will let you do typical tasks like ordering food and making appointments. Most importantly, Facebook Pages will now allow you to buy event and movie tickets through Ticketmaster and Eventbrite – without having to leave the Facebook platform.
This ability to purchase, plan and execute on Facebook’s native platform is a bold move, as it will make the purchasing process easier and ultimately draw traffic from other sites like Google, Yelp and Fandango. In turn, as these transactions are completed through Facebook, the platform will continually shape its ads and newsfeed based on your likes and interests.
As of right now, this feature is only available in the United States, though there is a chance that it will become accessible internationally depending on how well its performance goes.
