Looks like Pasquale Rotella is ready to follow through on his promise to deliver new camping festivals. A few months back Pasquale, CEO of Insomniac and mastermind behind EDC, announced that some festivals would be eliminated such as EDC Puerto Rico in order to divert resources to new festival properties.
Today Insomniac announced the brand new Middle Lands festival would touch down in Todd Mission, Texas. All we know so far is the festival will feature camping over a sprawling 200 acre site, 5 stages, and 3 days of music. It wouldn’t be insomniac without a strong theme and branding, so this festival seems to be embracing a Medieval theme (think Game of Thrones without the violence). Our sources tell us this is the same location where a Renaissance Festival has been held previously. Interesting, this festival is being produced in collaboration with the company behind Lollapalooza. At this point all you can do is go to the website to register for information as it drops. EDC Texas may be long gone, but Insomniac is finally returning to the Lone Star state in a big way in Spring 2017.
