The long awaited and highly disputed streaming service from Apple Inc., Apple Music, got its feet off the ground in large part due to its host of celebrity musicians and cultural icons that were recruited; recruits like Zane Lowe and Dr. Dre have been involved in curation and radio show hosting, while others like Drake and Pharell were brought in to bolster its social features and flaunt exclusive content. Kygo is a proud member of this operation as well, and there’s a new feature-short online to encourage users to utilize the streaming service’s discovery capabilities.
The 30-second clip is a classic example of clean and simple Apple aesthetics, that provides viewers with a glimpse of both Kygo’s piano prowess and features of Apple Music’s UI. Of course, for those of you who frequently peruse Apple Music, you’ll know the Norwegian star is frequently featured on Beats 1 a number of times; Pharell and Scott Vener previewed a piece of his Nas “Life is Bitch” remix (something we hope to see released, or at least teased, in the near future).
