EDMbiz: How Insomniac Cultivates the Dance Music Industry

The music industry is a volatile animal.

Trends change monthly, dance music was never expected to be as big as it is, and people work their hardest with no guarantee for success. However, the beauty of the industry is the vast amount of opportunities for expansion and integration with other industries. The power players of the industry work together on a daily basis, but it’s hard to get them into one place to discuss the pressing topics regarding the state of the scene. That is until EDM saw the beginning of EDMbiz.

EDMbiz is an annual conference and expo held in Las Vegas, NV, at The Cosmopolitan during EDC week leading up until Insomniac’s flagship festival, EDC Las Vegas. In the past, EDMbiz has seen titans such as Andrew Goldstone – Manager of Tiesto, Eddie Dean – President of Pacha/RPM, Kaskade, Tom Windish – President of The Windish Agency, and more. These people who make EDM what it is engage in keynote discussions, panels, workshops, and more to address where the seen is and is heading. It’s an organic process that is needed to find solutions to problems and use the perspectives of the different businesses to expand the reach of EDM to its fullest potential.

Last year’s panels were quite insightful. An artist panel brought together Steve Angello, Arty, Destructo, POSSO, Carnage, Carl Cox, and Borgore to see EDM through the artist eyes. Jake Udell – found of Th3rd Brain Management who represents ZHU and Krewella – held a panel with A&R heads, the CEO of Monstercat, manager of Martin Garrix, and more to give a holistic view of how they succeeded in the scene. Above & Beyond gave a first-hand insight in their discussion of their journey through success.

Although each panel was diversified across the EDM industry, they had a common purpose – to summarize the past, present, and future of the industry to grow. Each year, EDMbiz manages to bring forth a roster of speakers and panelists that cover not only the EDM industry but the industries that are becoming integral partners. This year, EDMbiz will host speakers from technology companies like Splice and Twitch, venture capitalists, and a Startup competition unlike ever before. Between streaming services and production technology, it seems that EDM is branching out into the technology industry at a rapid rate and these power players are needed to provide another side to the industry story.

EDMbiz is becoming leading force in developing the EDM scene from the inside. From the people behind-the-scenes to the people in front, the conference and expo lets the industry hopeful and executives who aren’t speaking to have an all-access view into what really happens beyond the social media and live events. It is pulling together a community instead of letting every person fend for themselves, and every year, they make sure that their lineup of speakers and panels is relevant to the current state.

So what should we expect from this year’s EDMbiz? Attendees should expect expert insight, cultivation, and an enlightening three days that give an up-to-date view of all things EDM. To be a part of it, you can reserve a badge for EDMbiz 2015 here.