What So Not, the brainchild of Australian artists Flume and Emoh Instead, have dropped the official music video for their single “Jaguar”, and has been premiered on the YouTube music channel The Sound You Need, Youtube channel “The Sound You Need“. Directed by Andrew Holmes under the production company Heckler, the video is a mix-mash of surreal vignettes, pop art, flashing lights and even stop-motion work. Interpreting the video really depends on the eye of the beholder, but there are definitely satirical jabs being thrown towards the media and music culture. Whatever it is they were trying to say, it looks like they had a ton of fun doing it. The track was originally released on both Sweat it Out and OWSLA on December 6th to Australia, and on December 10th to the rest of the world. Check out the video and let us know what you think.
